Performance Parts

Verto worked with Performance Parts to deliver a e-commerce website which simplifies the process of ordering from a huge range of over 150,000 products.

The challenge was to create a site which worked well for both their B2C and B2B customers while also providing an intuitive way to shop. The final site needed to engage with very different motorcycle audience groups with product ranges for road, off-road, classic, adventure and Triumph motorcycle categories.

The design was carefully considered for usability across multiple digital devices as well as creating a visually engaging site.
As well as having to work well for the two market segments, the site also needed to engage with very different motorcycle audience groups with product ranges. Our solution was to make the site unique for each of the user types by using engaging and applicable imagery, audience-specific content and sophisticated product categorisation.

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