Bradshaw EV

The Challenge

GET SEEN BY A GLOBAL AUDIENCE

Having been operating for almost 50 years, Bradshaw Electric Vehicles are Britain’s leading supplier of industrial electric vehicles. From road utility vehicles and tow tractors to golf buggies and bespoke projects, Bradshaw supply airports, institutions and businesses around the world with electric vehicles of all sizes and functionalities.

But with the rise of private electric vehicles on our roads, Bradshaw needed to make sure that their digital marketing was reaching the right audiences, to ensure the traffic to their site was converting into valuable leads and paying customers. This is where Verto were able to help.
 

The Solution

PPC ADVERTISING

In addition to a brand-new website and site photography, we were able to offer Bradshaw a helping hand in managing their pay-per-click advertising to help them get noticed by the right audiences on search engines.

After carrying out keyword research to understand the best search terms to target, we set up different campaign groups for each of their target sectors. Within these groups, we then not only created content for a range of advertisements, but also provided full management, adjusting budgets, keywords and text each month as necessary based on real time results. Dynamic ads were also used to offer the best chance of increased clicks and conversions.
 
Ad Clicks
73% INCREASE IN AD CLICKS IN ONE YEAR
Conversions
70% INCREASE IN CONVERSIONS IN ONE YEAR
Organic Traffic
22% INCREASE IN ORGANIC TRAFFIC

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