The Challenge
REACHING A NICHE AUDIENCE
Barwood Capital are specialists in regional real estate investment and development within the UK, working in partnership with investors to unlock value and create sustainable growth.
Having been founded in 2009, Barwood Capital are a fast-growing business, and they wanted to make use of SEO practices to ensure that their website was being seen by as many new customers as possible, while still performing in a way that met the requirements of their existing partners. Verto were more than happy to help make this happen.
The Solution
ORGANIC SEO
As this was such a niche market, it required some very specific keyword research, specifically focusing on improving the rankings of the residential property investors page. When work started it was a slow burner, but eventually the number of users seeing site in Google’s organic search results tripled.
Overall, the site has doubled in visibility within organic search and all web traffic increased by 25%, which has continued to steadily increase. But the results weren’t just seen in the analytics; through working on the search engine rankings the company managed to secure a very significant investment, from an investor who found them through Google.