Barwood Capital

The Challenge

REACHING A NICHE AUDIENCE

Barwood Capital are specialists in regional real estate investment and development within the UK, working in partnership with investors to unlock value and create sustainable growth.

Having been founded in 2009, Barwood Capital are a fast-growing business, and they wanted to make use of SEO practices to ensure that their website was being seen by as many new customers as possible, while still performing in a way that met the requirements of their existing partners. Verto were more than happy to help make this happen.
 

The Solution

ORGANIC SEO

As this was such a niche market, it required some very specific keyword research, specifically focusing on improving the rankings of the residential property investors page. When work started it was a slow burner, but eventually the number of users seeing site in Google’s organic search results tripled.

Overall, the site has doubled in visibility within organic search and all web traffic increased by 25%, which has continued to steadily increase. But the results weren’t just seen in the analytics; through working on the search engine rankings the company managed to secure a very significant investment, from an investor who found them through Google.
 
Bounce Rate
67% DECREASE IN BOUNCE RATE
This decrease meant that people were staying on the site for longer, implying that more valuable leads were being brought to the website
Pages Per Session
37% INCREASE IN PAGES PER SESSION
This means that more people were exploring the website to find the specific services or information they required
Traffic
100% INCREASE IN ORGANIC TRAFFIC
The number of people visiting the priority page has doubled since starting the SEO and is only set to continue increasing

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