NEWS

THE BENEFITS OF SEO

As the Most Outstanding Creative Agency in the East Midlands, we have spent the last 20 years challenging the conventions of the average design agency by expanding our services into the technical field, as well as the creative. We now have a dedicated in-house team of SEO experts whose jobs are to help grow your online presence through both organic and paid campaigns.

In today’s digital world, SEO – or Search Engine Optimisation – is an essential part of any successful marketing strategy. It has become a widely-adopted online marketing strategy due to its effectiveness and substantial business benefits, six of which we will cover in this article. Through extensive research and keyword analysis, SEO will improve the visibility of your website, increasing your chances of getting onto that coveted first page of search results.

So why should you be using SEO?

Increased, high-quality traffic

SEO is an inbound marketing strategy that makes it easier for your target audience to find you if they are looking for information or services that you offer. Unlike the outbound advertising channels that many companies start out using – cold calls, cold emails, interruptive ads, etc. – inbound marketing is much more customer-focused.

By fashioning your website to be a creative yet helpful resource of information surrounding your industry, services and/or products, Google will determine your site to be more helpful to a user looking for particular information. In turn, the traffic that comes to your website is more likely to be more receptive to your efforts.

Organic SEO gets more clicks than PPC

Have you ever had a search term on Google bring up sponsored results? These are usually the top two or three results listed and have been paid for by companies or advertisers.

And yet, despite appearing above the organic results that Google has determined are the most relevant for the search input, 71.33% of searches resulted in an organic click on the first page of Google’s results. While any reasoning behind this is purely conjecture, the logical conclusion is that users trust Google’s algorithm to provide them with the most relevant results, and will, therefore, choose organic results over the links advertisers are paying to keep at the top.

Access to customer data

While this may sound like a break of GDPR rules, what we mean is the keyword data people are searching for the most. Using this to your advantage can lead you to discover a high search volume keyword with low competitiveness, indicating a gap in your market that you might be able to expand into and fill.

Brand awareness

As the top positions in search results bring in significantly high impressions, having your website make it into these rankings on the results pages translates into more exposure for you. Your brand will become associated with your targeted keywords, gaining the trust of your target audience as the leading company in your industry, product range or services.

ROI

Employing SEO in your marketing strategy provides you with a quantifiable and trackable set of results and data, whether you are e-commerce or not. SEO allows you to track nearly every aspect of your marketing strategy, from an increase in impressions and rankings to unique visitors and conversion rates. At Verto, we are capable of tracking sales and newsletter sign-ups, as well as qualified leads and actual enquiries. This allows us to tell you not only how successfully your site has attracted traffic, but how well it has encouraged further action and exploration of your site.

While ads may also be seen by people who may be drawn to your products and services on a whim, they could be subject to misclicks and therefore risk increasing your bounce rate (users who leave your site without interacting with it). Google search results will guide the people who have actually searched for your keywords to your site, making SEO a more valuable investment than relying on paid ad campaigns.

Permanent Results

Implementing a successful SEO strategy can give you permanent results. Once your website has climbed the rankings into Google’s first few positions, this can be maintained with an on-going strategy. By staying on top of trend and changes in your industry, and analysing what your competitors are doing, you can ensure your SEO strategy keeps your ranking stable.

What next?

Well, you can start improving your rankings by working on your SEO right away. By improving the quality of your content and updating it regularly, you can ensure you are covering all of the keywords you want to be targeted for. However, it can be daunting to tackle this on your own.

At Verto, we provide a free SEO audit to all potential customers, providing you with an in-depth analysis of your site’s current performance, as well as our recommendations for moving forward. Once you join us, we will send you monthly reports containing the analytics behind your personalised SEO campaign. You can expect an overview of the work completed, overall traffic figures and specific analytics information, as well as a detailed breakdown of the work planned to be done in the following month.

For more information on our SEO services, you can visit our website, give us a call, or even come along to one of our free monthly SEO seminars, which are delivered by our very own experts and fit comfortably into a morning. To view available dates or to register your interest, you can click here to be taken to our seminar sign-up page.

VIDEO

CLOSE

CLOSE