Over the past few years, digital marketing methods have become more and more sophisticated, with companies spending large amounts of their marketing budgets to ensure their online content is being seen and shared by as many people as possible.
Making use of eye-catching visuals such as photos and graphics is a tried and tested way of getting this digital content noticed, however these days videos are also being used in increasing amounts on websites and social media. These have been proven to engage both existing and potential customers, with users reportedly spending 88% more time on a website with video than without.
But if you’re currently using video marketing methods, or are thinking of starting, you want to make sure you’re doing it in the most effective ways, to ultimately generate more leads and increase profits. That’s why we’ve put together the following tips to help you get the most out of your video marketing.
Make sure your videos are concise and to the point
To get people interested in your content, and to keep them interested throughout a whole video, it is important to make sure your videos are as short as possible while still getting your point across effectively. If the first 10 seconds of a video is just a picture of your logo, fewer people are likely to carry on watching all the way to the end than if the video grabs their attention from the very first second.
This is particularly important if you are sharing your video marketing content on social media. Although people are spending increasing amounts of time on social channels, averaging around three hours a day, users are expecting short, snappy updates and not feature-length films.
Use YouTube as more than just a video storage platform
Social media platforms are another form of search engine, with YouTube being one of the biggest out there. While many companies use this platform as a place to store videos they have on their website, by making use of its full range of features you can make sure your content is being seen by a much wider audience. Tagging your video and giving it a relevant title will help it to show up in more search results and appear in people’s recommendations after they have searched for similar topics.
This could mean that someone could be recommended your video after watching a competitors’, and they could bring their business to you instead of them as a result.
Make sure your videos have subtitles/closed captions
It may take a bit more time at the outset, but by including subtitles in all of your videos you will not only be making them more accessible, but you will end up attracting a larger audience in the long run. If people are watching your videos in a public setting, such as on their lunch break or daily commute, they may not be able to watch with the sound on, and it has been found that 85% of videos posted on Facebook are watched without sound. By including subtitles, you can ensure these people are still able to understand your video’s message.
Include people in your videos to make them more personal
There are a number of things you can do with video marketing, from how-to guides to product overviews. By including real people in your videos, they will make them feel more personal for viewers, and give customers a feel for your company culture and the behind-the-scenes of the business. While more business is being done online nowadays rather than in person, you should never underestimate the power of a friendly face!
Quality over quantity is important to remember in almost every aspect of digital marketing, video included, but that doesn’t mean you need to buy a lot of expensive equipment to get started. These days, a basic camera and microphone, or even your smartphone, can be all you need to create video marketing content that will get you noticed.
To find out how Verto can help you with the creation of video content, or any other digital marketing needs, get in touch today on 01536 411153.
