Palco
SEO
SEO and Search Engine Marketing is a tool that any company, no matter the industry, can benefit from. Our work with the Panel & Lovre Company (Palco) demonstrates that. Palco is a leading UK producer and supplier of access panels for the construction sector; they design and distribute their products to a global customer base. In a competitive market such as this, getting a leg up on search engines is vital.
Clicks
55% Increase
We began our work with a general brief of what the client wanted to achieve through an SEO campaign; improve the quality and consistency of their on-page SEO, push them as a topical authority within their market sector, and help them to acquire more organic leads in the process.
Impressions
164% Increase
To achieve this, we created a strategic SEO plan that would help the site achieve increased organic visibility within a period of 12 months. This meant an extensive round of keyword research and evergreen SEO tactics to strengthen the fundamentals of their digital presence.
Clickthrough Rate
71% Increase
Some of the tasks we engaged in included content expansion across all pages of the site; copy optimisation for chosen long-tail keywords; interlinking across relevant pages; metadata optimisation and tagging; and technical SEO tasks to keep the wheels turning.
During this period, our efforts helped site traffic grow by approximately 120% each month. Palco started to naturally attract more business leads and appear much more often on search engine result pages, for more relevant keywords. This resulted overall in an incredible 55% increase in clicks, a 164% increase in impressions, and a 71% increase in Clickthrough Rate (from 2.1% to 3.6%). We’re proud to continue supporting Palco to grow their search visibility and acquire more leads organically.
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